Kathmandu : In continuation of Coca-Cola’s “Mann Kholaun Coke Sanga” Dashain Tihar campaign, the company has initiated on-ground activation across Kathmandu. Coca-Cola had recently launched its new Dashain Campaign with the theme ‘My Mom makes my Dashain special’. As an initiaive to further hightlight the campaign, the ground activation allows consumers to print a personalized message on the labels of 500 ml Coke bottles which they can gift to their mothers.
The activation starts from 16th October till 3rd November on various branches of Salesberry, Bhatbhateni Supermarket, Saleways and Bigmart.
The location and dates of the activation is as follows 16th October- Salesberry (Sitapaila), 17th October-Bhatbhateni (Naxal), 18th October- Bhatbhateni (Patan), 19th October- Bhatbhateni (Bhaktapur), 20th October- Bhatbhateni (Kalanki) and so on.
A popular Nepali celebrity will also be visiting the activation location where consumers will be able to interact and take pictures with her. Consumers can also share this moment on social sites with the hashtag #AamaBinaKRamailo.
For all updates and more, please follow Coca-Colaacross facebook and instagram pages -@CocaColaNepal
About Coca-Cola in Nepal
Coca-Cola in Nepal refreshes consumers across the country through its core product offerings of Coca-Cola, Sprite, Fanta and Kinley, and impacts thousands as a System. The Company works with WWF Nepal, WaterAid Nepal and Smartpaani on innovative integrated water management solutions for water conservation, water replenishment and to improve livelihoods of communities. As part of The Coca-Cola Company’s commitment towards a ‘World Without Waste’, Coca-Cola Nepal has been working with Himalayan Climate Initiative and GIZ for a PET Recollection Social enterprise that encourages recycling of PET waste in Kathmandu and recently partnered with Creasion to establish a responsible PET recovery and recycling hub in Chitwan. Through the STAR Retailer training program, Coca-Cola Nepal is also empowering women retailers, in line with The Coca-Cola Company’s global 5BY20 initiative. Coca-Cola Nepal continually engages in locally relevant initiations to bring about a positive difference to the lives of communities across the country.